Launch checklist
Good Measure Dispatch
A practical cannabis note for adults who do not want homework.
The Dispatch will send useful Good Measure guidance once signup is live: Start Low, THC drinks, Watchlist updates, Verified Picks, and responsible deal notes.
No fake signup. No inbox theater. We connect the real email system before collecting emails.
Choose your lane later
The Dispatch will not be one-size-fits-all.
Once the platform is connected, readers should be able to choose what they actually want from Good Measure instead of getting blasted with every possible cannabis thought.
Sample issue
What a useful Good Measure email should feel like.
Short, practical, adult, lightly funny, and protective. Not a daily deal flyer wearing sunglasses.
Welcome flow
The first four emails should build trust before selling anything.
When someone joins, Good Measure should teach the framework before asking for a click.
What Good Measure will not do
No spammy little goblin behavior.
Until signup is live
Use the site like the Dispatch is already teaching you.
Start with the quiz, read Start Low, explore THC drinks carefully, and use Before You Buy before handling any product page like a recommendation.
Good Measure Dispatch
The newsletter system is moving to segmented Dispatch signup.
Use the new Dispatch page for the launch-ready signup framework and email segment plan.